Once more, I'm not referring to vloggers with a "V" but bloggers who write blogs. Writers. People who write. Some folks always confuse blogging to vlogging and ask me where my videos are, Youtube channel or Tiktok. I'm a hardcore blog writer dedicated to writing blogs and having readers as my audience (promoting reading as well), only using short videos now and then to augment what I do.
Well, blog writers can be almost anyting they want with their blogging. They can even vlog in their blogs. Most vloggers cannot write blogs, especially in English---and that's okay. OK lang yon. Kanya-kanyang trip yan. Both areas have their advantages and disadvantages, and I'm pretty comfy with both. There are formal and informal blog writers. I'm more of the latter.
Photo by Ian Schneider on Unsplash.
Small Business Owner
First off, you can be a small business owner as a blogger, whether your business is online or otherwise. What's the point in doing this? You can better market your business in a wider area, like the entire district, city or region or state. More folks will buy from you, not just those near you. A small brick-and-mortar business can reach only it's immediate vicinity or street neighborhood but blogging about it and promoting online (on social sites like FB) can reach other districts or cities nearby. Imagine marketing and selling to your entire city or even country.
Why not just post ads about it on your FB wall or page? Why blog it? Blogging lends readers and prospects more information and features about your business---it's history, offers, new offers, promos, testimonies of satisfied customers, events, renovations and expansions or new branches, among others, all intact in one place. Once prospects visit your blog, they see everything there, easily found, guided by tabs, pages, blog articles and titles, pictures, videos and other information.
For instance, a real estate blog can put all the projects in the blog, keep them there for ages and always make them available to visitors anytime of the day, everyday, 24/7. You can post blog articles on your FB wall, FB groups, FB page, other FB groups and pages you're a member of, LinkedIn, Tweeter, etc. Imagine the wide audience.
Shy Business Owners
Blogs are perfect for those who shy away from cams and videos. Not everyone can face cams or do live videos, act and speak and explain things---not even do pure audios where you just speak but not show yourself on cam. A lot of us are just too shy to be exposed in public, face or voice. But everyone can write, whether in English, Tagalog or Taglish (mixed English and Tagalog).
The best thing about a blog is the potential to collect email addresses. Visitors can subscribe or send queries about a project via email and get their email addresses in the process. People may not inquire in person or via live video but feel comfy with sending emails. After getting their emails, regularly email them updates on new developments, new projects or anything related. Then sell via your emails and make money.
As a Professional
You can blog about your profession and create stories about your experiences, visions, wins and failures, future plans, and clients, along with your other promotions, services and offers. You'll never run out of stories to write if you're in business or do continuous professional practice. You can blog about your tutorial offers and share stories about your work and clients. The same if you're a doctor, therapist, counselor or professor. Or a treasure hunter, martial arts expert, mystery solver or ghost buster 😄.
I don't know why, but I wonder why not many church pastors are blogging. I mean, they prepare good inspirational messages each Sunday and they can very well post them on their blog. Yeah, they can record videos and post on FB, but a lot of important details are often mispronounced on videos, especially when not all preachers speak clearly at all times. It's lots better to have the transcribed version on a blog for easier reference, and it's easier to go back to from time to time. It's effortless to refer back to a particular phrase that impressed you in a blog article than do the same with videos.
You may also have subtitles for your videos, but I have seen lots of wrong subtitles showing wrong spelling and grammar, if not the wrong words, sometimes giving you a different story than what is shown on the video---and get the readers all mixed up. It's always best to have a blog. Blogs are more accurate in this sense and fit professionals better.
Just a Plain Personal Blogger
There are lots of folks like me who just want to blog, treating it like a diary---a personal blog. We have lots of thoughts, observations and ideas passing through our minds everyday and some folks like to write them down to develop them further (writing enhances creativity to expand and evolve ideas) to come out with something different and better. I blog to explore possibilities in my mind, making me think differently from other people. I love that. It's my main goal. Making money comes only second.
Or All of the Above
Literaly, I have blogged as different individuals engaged in different things. I mean, I have written blog articles for people in different businesses, professions and hobbies. I have become a GPS equipment and device technician, spy equipment consultant, wild plant and flower collector, realtor, digital phone expert, historian, health and fitness buff, hotelier, cook, resort and restaurant owner, advertising and marketing mentor, poker coach 😂, organic fertilizer specialist, and many more. All these were possible through thorough research.
This is why real blog and ebook writers (not those who hire freelance writers to write for them) have more opportunities to broaden their knowledge, improve their skills, explore new things and be open-minded to new ideas, growing as a knowledgeable, mature individual.

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If you have any question about small business blogs, ebooks or if you need me to write an article for you [Php 700 per 400-500 word article], please email mindlaxing@gmail.com (or slogbhop@gmail.com) or use my Contact Form where you see it.