How Keywords Power Up Your Articles

Keywords power up your articles with search engines. This is crucial. You have to know how to use them and place them strategically in your content in a very natural way. Search engines like Google detect wrong uses of keywords and may penalize the guilty site by assigning it to lower ranking or suspending it for several days.

Photo above by Ayrus Hill on Unsplash.

So here are vital web and blog tips:

By the way, "keywords" are words an online searcher is likely to use in search engines. For instance, if a researcher is looking for information on frog life cycle, he or she would likely type "Frog life cycle" on the search engine box. It would power up my article to use those keywords (or keyphrase) if per chance the searcher uses "frog life cycle." If I use the keywords well, they may put my article on page one of the Google list about Frog Life Cycle, or even among the top 3 or 5, once the keywords are typed by the searcher on the search box.

In a 400-word article, the keywords or phrases should be used in each paragraph once. There should be four paragraphs with this article length. And each article should have at least 2 to 3 sets of keywords. That’s how keywords power up your article. In the article, Frog Life Cycle, for instance, another key word or phrase may be "How frogs develop." You can then make 3 sets of keywords here: 

• Frog Life Cycle
• Frog
• How frogs develop

Your main keywords (for example, "Frog Life Cycle”) should occur 4 times strategically in the article. The rest may appear 2 to 3 times.

Now, never over-stuff your article with keyword redundancy. Don’t think that riddling your article with so many keywords placed close to each other would put it up on the first page of Google or among the top 3. Keywords power up your articles only if they are well placed and used. If not, they may even mess up your write up’s ranking.

Unique Keywords

Think up keywords that have as little competition in the search engines as possible. If you’re writing on food and have “delicious food” as keywords, there’d be millions of other articles using the same keywords and that’s tough competition. Try it, Type “delicious food” right now and see how many articles are in the list. As of this writing, there are 49 plus million. See that?

Probably, “appetite tickling food” is better, with only 1.5 million plus as of this time. “Juicylicious food” has only 258,000. And “taste-bud-tempting-food” has 899,000.

However, don’t make it too unique that it isn’t likely that anyone would use it when searching online. Here’s a better formula: use two sets; one traditional and the other a bit unique. So, you may use “delicious food” and “taste-bud-tempting-food” in the same article. Or, if you’re a bit adventurous, use "juicylicious" which is a coined term.

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